Saturday, October 24, 2009

Degree Deodorant Products; A Favorite Brand With Consumers

By Alan Baker

The market out there is cluttered with deodorant products with all kinds of claims of effectiveness and desirability; but there are always those that stand out of the crowd; and Degree deodorant is one of those. It has a history of effectiveness that out does many other products, and the variety of products under the Degree umbrella are many.

The main motto for Degree deodorant is "stop odor before it starts", and that has been their pledge from the beginning. Their technology works in sync with your bodily functions to prevent the actions of bacteria and other factors from becoming a problem, and they literally have got you covered so you can be odor free in any stress situation.

One of the major parts of Degree deodorant product lines is their line of deodorants for men, and the advertising that goes along with the products. The logo for the line of products for men is "Protects men who take risks", and the line is designed to appeal to the testosterone laden thoughts of the average guy who would be involved in sports or just in stressed situations in the office. The labels speak for themselves when it comes to efficacy in sales; such as, Degree Men Aerosol Extreme Blast, or Degree Ultra Clear Cool Rush, or Degree Ultra Clear Silver Ice. All very effective labels.

Then, the world of women is invaded by Degree deodorant. The motto for the women is "Dare to feel" and that alone conjures up all kinds of images; and then the labels take the thought to another level--- the Classic Romance collection (containing body fragrances as well as deodorants). Anything with the word romance in it is a fish hook for women; then you have the standard collection of clinical protection, invisible solid, and ultra clear products.

Then we have the world of teens and young girls who have their own marketing set of Degree deodorant products----namely "Protection for every OMG moment". This group of products designed for teens and their unique deodorant problems---namely Tropical Power, Just Dance, and Love, comes with not only the deodorants and fragrances, but also a club that teens can sign up for called, the OMG Girls Network----and that provides all kinds of neat stuff that they can get involved with including blogs. There is an expert available online to answer any questions they or their parents may have and give advice when needed.

Silver ion technology is something that has been around for a while now, and has been in use by the military and space agencies for odor control in the apparel worn by its personnel. Silver acts as an odor fighter very effectively, and Degree deodorant products have taken upon this type of technology with silver ions, and have incorporated it into their deodorant lines.

There is no doubt about it that Degree deodorant products have a prominent place on the marketplace shelves and in the minds of consumers, because they deliver on their promise of keeping one odor free no matter what the situation. Their striking labels on the products themselves and the tremendous marketing push behind all the products, keeps their popularity with the general buying public, very high.

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